IDMS - A new standard for quality and service 

In 2007, Brimborg wanted to set a new standard for quality and service in their business of importing, distributing, selling and servicing cars, commercial vehicles, construction equipment and marine engines. Their strategy: enable staff with the best possible tools to continuously provide customers with superior value. With Annata IDMS, all processes concerning the importing, distributing, selling and servicing of equipment are more efficient and the accessibility and sharing of information is readily available to all relevant staff in user forms on screen, via analytical tools and in reports. This increases Brimborg's bottom line and gives the company a true competitive advantage.

About Brimborg

Brimborg ehf., headquartered in Reykjavík, is Iceland's largest integrated vehicle and equipment distributor. Tracing its roots back to 1964 the company has expanded steadily, showing a 500% growth since the year 2000.

Brimborg operates on both B2C and B2B markets and is the 50th largest company in Iceland. Both as a company and as individuals, Brimborg is very proud of its corporate responsibility where every aspect of the community matters. Operating under a detailed ethics manifesto and the slogan "A safe place to be at" Brimborg aims to be of great benefit to individual customers, families and companies as well as to the environment.